About Us

At STARTERS, we’re not just about creating delicious canned farm produce – we’re on a mission to revolutionize the way you cook, while empowering communities and preserving the environment. Join us as we embark on a journey to make our mark in West Africa and beyond!

Our Vision

A Taste of Excellence

By 2026, STARTERS from Househelp Simplified will be a household name and the lead producer of value-added canned farm produce in West Africa. Join us on this incredible journey as we revolutionize the way you experience Ghana's culinary heritage.

Our Mission

Transforming Tradition

At STARTERS, our mission aligns perfectly with your desires. We're committed to preventing wastage and spoilage of seasonal farm produce. Our innovative approach transforms these ingredients into basic canned products, reducing cooking times and bringing the heart of Ghana to your table.

Guiding Principles:

Our Our Values

Excellence Everywhere

Our relationships with suppliers, consumers, the community, and the environment are built on the highest standards of excellence.

Empowering Women

We believe in creating inclusive supply chains that empower women, fostering financial growth and improving lives.

Innovation Encouraged

Our team thrives on innovation. We value and reward creativity that pushes the boundaries of flavor and convenience.

Local and Seasonal

With a commitment to using only seasonal, locally available raw materials, we celebrate the richness of Ghana's land and heritage.

Unemployment No More

Through job creation across all education levels, we're dedicated to decreasing unemployment, building a stronger nation together.

Setting Our Sights

Our Objectives

01. Diverse Product Lines:

We're expanding our product lines to rescue all raw materials prone to spoilage during bumper seasons, ensuring every harvest is put to good use.

02. Empowering Communities:

Through direct and indirect employment, with a special focus on women, we're weaving a network of opportunity and empowerment across the country.

03. From Ghana to the World:

Our ambition is to satisfy the Ghanaian market and make our mark globally, contributing to Ghana's economic growth while sharing our culinary treasures.

04. Beyond Borders:

Our global expansion strategy is designed to spread the flavors of Ghana to every corner of the world, uniting people through taste and culture.

Meet the Visionaries - Leadership Team:

Dr. Adai Sai – Vision in Action: As the Managing Director and majority shareholder, Dr. Adai Sai is the visionary driving STARTERS. With her background in Veterinary Medicine and a passion for innovation, she’s the force behind our delectable creations.

Board of Advisors – Guiding Lights: Our path is illuminated by our esteemed advisors:

Mrs. Akosua Mark Okine – Crossbridge Consult
Mrs. Essie Tay Agbozo – Capital One
Ms. Shormeh Sai – Tony Blair Institute
Mr. Saka Addo Mensah – Saka Homes

Embrace the STARTERS Experience: a fusion of tradition, innovation, and empowerment. Join us in savoring the rich flavors of Ghana, wherever you are in the world.”

Contact us

Madina Zongo Junction
Next to Best Point Savings and Loan
startersgh@gmail.com
+233 203577011
(Call / WhatsApp)
Mon to Fri - 8:00am to 5:00pm